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User adoption of new tools is a challenge for any organization. Internal communication plays a key role in engaging your employees and ultimately adopting a new tool. It can even be used to drive people towards specific tools, increasing the adoption rate instantly.
Whether it is a new CRM like Salesforce or an intranet solution like Microsoft SharePoint, new business applications are often met with reluctance. Although the tool was selected with care, employees might be set off by an unfamiliar interface, uncertainty about how the tool works, or are too busy to get used to the new way of working. How can organizations improve user adoption?
As with all organizational changes, employees might be too busy or unfamiliar with the new tool to see the benefits. When the benefits are not clear, user adoption rates will stagger.
People are often reluctant to change things they are used to - including changing the tools they use.
Without any guidance, employees might be set off by the unfamiliarity with the new tool.
Not everyone might be aware of the new application's advantages, or even that the application was rolled out.
Employees don’t have time to master or actively use a new tool when they see limited value.
Roll out your user adoption strategy to everyone, from executives to frontline-, and even hard-to-reach non-desk employees. Align the entire organization and make everyone acquainted with the new business application.
Different departments and branches might use the same tool for different reasons. Use powerful targeting options to provide each employee with tailored content. Don’t just tell them why the company uses this new tool; tell them what is in it for them specifically.
Popular tools like Microsoft SharePoint, Power BI, and Teams integrate seamlessly with Netpresenter, making your content widely available for all employees. You don’t have to wait until they actively start using your new tool. Now you can bring the content to them!
Rolling out and improving the adoption rate of one new tool is already a handful. Don’t worry; Netpresenter runs on the hardware your employees already use daily, like smartphones, pcs, and digital signage screens. Employees don’t have to do anything. Just sit back and enjoy a better way of internal communication!
Janssen-Cilag, part of the healthcare giant Johnson & Johnson, implemented Microsoft SharePoint as their new, international, and multilingual intranet. Thanks to Netpresenter, everyone now reads news published on SharePoint. Employees instantaneously read relevant news in their language.