A product recall, a virus outbreak, or a leadership change: crises come in many ways. Proper crisis communication can ensure a more effective internal and external response to these situations. As such, misunderstandings, panic, inappropriate actions, and further escalation can be prevented. The way in which leaders communicate during these times can significantly influence the outcome of the crisis. How does your organization respond to crises?
Keep control of the information
During crises, organizations must keep control over the flow of information. Communication professionals and management face significant challenges in this regard. They must stay ahead of disinformation, reach the entire workforce effectively, activate the right people, and give employees a voice. Implementing a robust crisis communication strategy and platform is essential for effective crisis management.
Stay ahead
of misinformation
Crises and the information surrounding them change rapidly. Rumors, message distortion, and external noise often result in workplace misinformation. To combat this, establishing a single source of truth is crucial. Netpresenter helps you achieve this by delivering real-time information and updates through push notifications and omnichannel communication. As such, it enables you to become the sole, reliable source of crisis information for employees.
Effectively inform the entire workforce
Visual and active communication is key to reaching everyone effectively. Netpresenter allows you to leverage every screen in your organization to get your message across. By sending push notifications, crucial information gets immediate attention, while campaigns enable you to stimulate information retention through repetition. Through acknowledgements, you can even see who has and hasn’t read your message. As such, you can effectively inform the entire workforce, even the hard-to-reach employees.
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Activate the right employees
Activating the right employees at the right time when managing a crisis is vital. Netpresenter facilitates this by allowing you to target specific groups or individuals. Only essential employees can be directly involved and prompted to take (immediate) action. Such accurate targeting sharpens the activation process. It boosts efficiency and effectiveness and reduces distractions and confusion for the rest of the workforce. This facilitates a more orderly and effective crisis response.
Give employees a voice
in crisis communication
Besides sending out information, it’s vital to hear back from employees. Netpresenter lets you stay in touch with employees when it’s needed most. Employees can express their feelings in pulse surveys, respond to polls or comment on the information shared. By enabling employees to express concerns, ask questions, and share feedback, crisis response management can be further optimized while employee sentiment is improved.
Some of our valued customers
Customer Story
Crisis communication regarding the coronavirus: USG’s approach
‘Our director regularly records a video message to keep everyone up to date. He records them for all members of staff because many people are now working from home. And we use our screens and screensavers to grab our colleagues’ attention. The screens direct people to our intranet to watch it.’
We’re Awarded in
Employee Communications
Netpresenter is awarded in Employee Communications Software on G2. We are extremely proud of this recognition from our users.
Some questions
already answered
Looking for more information? We’ve collected answers to the most frequently asked questions below. If your question is not listed, feel free to reach out – we’re happy to help!
What is crisis communication?
Crisis communication is a strategic way to communicate proactively and quickly with people during a crisis situation that could affect an organizations reputation or operations.
Why is crisis communication important?
The possibility to reach all employees with real-time information is crucial during a crisis: to some extent, employees must know what is going on and, especially, how to act. Setting up a single source of truth within your organization allows employees to get the latest important news from a trustworthy source. Include every employee in your organization to ensure business continuity and prevent needless stress.
How to create a crisis communication plan?
A well-constructed crisis communication plan can significantly reduce response time, as all important elements have been gathered in advance. Additionally, it helps create an efficient and organized response. To help organizations prepare for crises, we have put together a checklist that will help you create a crisis communication plan.