A crisis communication plan is often a thick (outdated) handbook. Increasingly digital, but sometimes difficult to find on the network. An outdated document like that can lead to an unworkable situation when you use it during a crisis. To prevent this and get ahead of the chaos, you need to keep your crisis communication plan up to date. Ensure that it can be implemented quickly and in a structured manner through visual protocols and a clear division of roles. Clear, orderly, and efficient; as a crisis communication protocol should be.
Every organization has its risks and dynamics, depending on the country, the sector, and the organization’s size. By working out protocols on several A4 sheets, you guarantee speed and decisiveness. You can always refer to the crisis communication plan, which, for example, contains tone-of-voice and ready-made statements. Download our crisis communication protocols, which you can use or as an example when creating your own specific protocols:
– Roles and responsibilities – Cyber attacks – Bomb Threats or Explosions – Fire – Pandemic – Extreme Cold – Thunderstorms & Tornadoes – Power Outage