Crisis
Communication

Crisis communication is about strategically and quickly sharing information during a crisis. It’s vital to prevent a situation from harming an organization’s reputation and operations. How well this crisis information is communicated can either worsen the situation or help control it.

crisis communication

A product recall, a virus outbreak, or a leadership change: crises come in many ways. Proper crisis communication can ensure a more effective internal and external response to these situations. As such, misunderstandings, panic, inappropriate actions, and further escalation can be prevented. The way in which leaders communicate during these times can significantly influence the outcome of the crisis. How does your organization respond to crises? 

Keep control of the information

During crises, organizations must keep control over the flow of information. Communication professionals and management face significant challenges in this regard. They must stay ahead of disinformation, reach the entire workforce effectively, activate the right people, and give employees a voice. Implementing a robust crisis communication strategy and platform is essential for effective crisis management.

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Beat misinformation

Stay ahead of rumors and misinformation by rapidly pushing accurate updates to every employee throughout the crisis.

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Reach everyone effectively

Implement active and visual omnichannel communication to inform a diverse workforce effectively - even the hard-to-reach ones.

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Activate the right people

Target communication to essential crisis management employees, ensuring efficient activation of only those needed for action.

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Give employees a voice

Allow employees to ask questions, express concerns, and provide feedback to stabilize sentiment and enhance crisis communication.

Stay ahead
of misinformation

Crises and the information surrounding them change rapidly. Rumors, message distortion, and external noise often result in workplace misinformation. To combat this, establishing a single source of truth is crucial. Netpresenter helps you achieve this by delivering real-time information and updates through push notifications and omnichannel communication. As such, it enables you to become the sole, reliable source of crisis information for employees.

Effectively inform the entire workforce

Visual and active communication is key to reaching everyone effectively. Netpresenter allows you to leverage every screen in your organization to get your message across. By sending push notifications, crucial information gets immediate attention, while campaigns enable you to stimulate information retention through repetition. Through acknowledgements, you can even see who has and hasn’t read your message. As such, you can effectively inform the entire workforce, even the hard-to-reach employees.

Checklist: Crisis Communication Plan

To help organizations prepare for crises, we have compiled a checklist to help you set up a crisis communication plan. It shows you the most common elements in a crisis communication plan and practical tips to get started.

Activate the right employees 

Activating the right employees at the right time when managing a crisis is vital. Netpresenter facilitates this by allowing you to target specific groups or individuals. Only essential employees can be directly involved and prompted to take (immediate) action. Such accurate targeting sharpens the activation process. It boosts efficiency and effectiveness and reduces distractions and confusion for the rest of the workforce. This facilitates a more orderly and effective crisis response.

Give employees a voice
in crisis communication

Besides sending out information, it’s vital to hear back from employees. Netpresenter lets you stay in touch with employees when it’s needed most. Employees can express their feelings in pulse surveys, respond to polls or comment on the information shared. By enabling employees to express concerns, ask questions, and share feedback, crisis response management can be further optimized while employee sentiment is improved. 

Customer Story

Crisis communication regarding the coronavirus: USG’s approach

‘Our director regularly records a video message to keep everyone up to date. He records them for all members of staff because many people are now working from home. And we use our screens and screensavers to grab our colleagues’ attention. The screens direct people to our intranet to watch it.’

We’re a leader in
Employee Communications

Netpresenter is awarded Leader in Employee Communications Software on G2. We are extremely proud of this recognition from our users.

Employee Communications Software Leader Mid-Market G2 Badge
Employee Communications Software Best Support G2 Badge
Employee Communications Software Leader G2 Badge
Employee Communications Software Easiest to to Business With Mid Market G2 Badge
Employee Communications Software Fastest Implementation Enterprise G2 Badge
Netpresenter is highly rated on Capterra and G2

Some questions
already answered

To flesh out some information about our Crisis Communication solution, we have already answered some questions you might possibly have. If your question is not listed, we would love to hear from you!

What is crisis communication?

Crisis communication is a strategic way to communicate proactively and quickly with people during a crisis situation that could affect an organizations reputation or operations.

Why is crisis communication important?

The possibility to reach all employees with real-time information is crucial during a crisis: to some extent, employees must know what is going on and, especially, how to act. Setting up a single source of truth within your organization allows employees to get the latest important news from a trustworthy source. Include every employee in your organization to ensure business continuity and prevent needless stress.