If you want to make an impact with your employee communication, it’s essential to keep track of your messages’ performance. What is working and what isn’t, how can you further optimize your messages, do people click on buttons for additional information, and what devices do people prefer to use? Our platform keeps track of all kinds of interesting statistics to give you answers to those questions. In this blog, we will show you what is being tracked and how you can use this vital data to make your employee communication even stronger!
Our platform’s statistics dashboard gives you a glanceable overview of the communication within your organization. It shows how many televisions and PCs are connected and when those devices are being used. This info will tell the IT department that everything is working as it should. But as flextime becomes more common and people are working from home a lot, this data can also provide important insights to determine the best times to publish a message.
Thanks to our scheduling feature, you don’t even need to be at your computer to publish something at the perfect time. Just prepare your message when it suits you and publish it when it suits your staff! It is the best of both worlds and you can rest assured outdated content will be removed automatically as well.
The dashboard will also show you how many messages are currently active and how many have been published in recent months. That’s important to keep in mind as a publisher when creating new messages. After all, you shouldn’t overload your colleagues with too much information. It’s better to spread your messages throughout the week and repeat important information instead of publishing multiple messages simultaneously. Here’s our recommendation:
There are separate dashboards available for every channel. Channels are vital to target your messages to the right employees. The more relevant a message is to the audience, the better they will read it. Organizations can create channels for every department, but also the reception, canteen, or the C-Suite. With the right channels in place, everyone will always receive relevant content, and it will make your statistics more useful. You can now see per office or department how often your employees will read your messages and which devices are preferred in each department.
If one department relies heavily on digital signage, like the production hall, you should take that into account when writing a message. Tv’s are not suited for long pieces of text, as people will have to be able to read it at some distance. It’s important to use short, punchy headlines to deliver your message on tv’s. On cell phones and desktops, on the other hand, you can offer a hyperlink for additional information or an article on SharePoint.
The dashboard also provides insight into which posts get the most engagement. Reactions, likes, click-through rate (CTR); it is all measured, so that you can create better messages time after time. Is a particular message getting a lot of engagement? That’s probably a sign that you are on the right track. Yet a lot of reactions can also be a sign that you need to check if everything is alright. And if you use a lot of hyperlinks without much result, you might want to shake things up a little. Try a more active call to action, such as ‘register now for the training’ or ‘sign up for the afternoon drinks’. Thanks to the statistics, you know immediately if your efforts are paying off.
Statistics are also a fundamental part of our automated attention boosters. With an attention booster, you create a series of messages automatically published at predetermined times that will run until a set goal is reached. The goal might be that people have read the message, or that employees participated in a poll, or acknowledged that they took a particular action. This feature is primarily used for important messages when you need to make sure people have engaged with it. That’s why it is so important to measure how employees react to your attention boosters.
In the statistics, you’ll find exactly how many employees have reached the set goal. You’ll also see after which message in the campaign your employees reached the goal. The data will tell you how many employees are currently well informed and provide insights for your next attention booster. How many attempts will it take to get your employees to click on a specific link, and what times of day work best? You don’t have to guess, as the statistics will have the answer for you!
Extensive statistics are also tracked for Pulse Surveys. Pulse Surveys are designed to receive periodic feedback from employees to measure employee engagement, organizational culture, everyone’s well-being, or other essential topics. That’s why the statistics will show you the vote results and how many employees participated. What’s more, you’ll see how both the results and the number of participants developed over time at a glance.
Yet you don’t need to use a special attention booster or pulse survey for detailed data. Even with a standard message, you’ll be able to see which employees have read the message and who haven’t. The message statistics show the exact date and time people read the message. If you add a button to your message for employees to confirm that they have read it or done something, you’ll also see at what exact time they pressed that button. This way, the content managers within the organization always have insight into how well-informed everyone is.