Why Digital Signage and Social Media are a perfect match

How perfect of a match are digital signage and social media?! Digital signage is a great way to make your corporate news more noticeable. Add social media, which gives a more personal touch to your content, to the mix and you have a hit! Many business leaders have seen the light and started incorporating live social media into their content rotation, showcasing employees’ tweets, Instagram photos and Facebook posts on their digital signage screens. But how exactly can integrating digital signage with social media benefit your business? Here are 5 reasons to start today:

1. It keeps employees up-to-date on the latest company news

By displaying social media posts about the latest company news on every screen inside your building, you make sure your content gets noticed right away. No longer do you need to bore or annoy your work staff with newsletters, a bunch of emails or an endless stream of meetings. Instead you can reach them through an interactive and appealing communication channel.

2. It gets employees more involved

Over time, digital signage that lacks interaction tends to blend into the background. By incorporating live social media feeds, you can recapture your employees’ attention by letting them have a say in your display’s content. You can automatically pull feeds from Instagram, Facebook, Twitter, Pinterest, Linkedin,…and allow staff members to instantly see their post hit the big screen.

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3. It generates automated content

With staff members filling your displays with social media posts, you won’t have to spend time constantly updating your network’s content. Employees’ posts will create fresh, automated content will little to no work on your end.

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4. It offers a great platform for feedback

By incorporating social media with your digital signage, you create a new channel for employee feedback. Staff members will see that you care about their thoughts and be much more likely to share insights. If you respect your employees enough to publicly welcome their input, they’ll return that respect by providing useful feedback and will appreciate the chance to have their voices heard. Win-win!

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5. It makes your staff feel more engaged

According to Gallup’s State of the American Workplace Report, a staggering 70 percent of staff members is not engaged at work. However, research shows that people who actively participate in and contribute to something, will be more inclined to put in their best effort to make it a success. According to former managing director at Tupperware Nordic, Stein Ove Fenne, just something as simple as liking or commenting on a social media post can make a world of difference when it comes to engaging your workforce. “Liking and commenting are two inexpensive and time-saving responses, yet they provide substantial returns in terms of staff’s increased motivation to excel in their work”, says Ove Fenne.

Of course you too want to take advantage of all these benefits at your organization, it’s only natural. Don’t stay behind and contact our experts now!

About the author

Julie Bellinkx

For years Julie Bellinkx worked as a Manager and Social Media Manager for a well-known LA based company and now she takes this experience to reinforce our Marketing & Communications Department.