Netpresenter launches Smart Campaigns: An industry-first, powered by AI agent Technology

After being the first employee communication platform to integrate OpenAI’s GPT technology in early 2023, Netpresenter is once again setting a new industry standard.

In a leap forward, Netpresenter proudly introduces Smart Campaigns: a feature for employee training and communications that leverages AI agent technology – the first in the industry. Designed to harness the power of AI and evidence-based learning, Smart Campaigns offer a strategic approach to knowledge retention, ensuring that employees remain informed and engaged without disrupting their workflow.

With human attention spans declining, organizations must adopt proactive strategies to ensure internal communications remain relevant and that important information is retained. What makes Smart Campaigns different is that learning is continuous via repetitive messaging – a new way of training employees.

Smart Campaigns leverage the power of AI agent technology to create dynamic, interactive, and repetitive learning journeys that adapt to the organization’s unique needs. This technology allows for the seamless creation and distribution of content across various digital platforms, utilizing PCs (via screensavers), TVs (through digital signage), and mobile devices (using apps), thereby making learning both accessible and efficient.

Frank Hoen, Founder and CEO of Netpresenter, remarked, “We’re pleased to unveil Smart Campaigns, a solution that not only elevates traditional communication methods but also embeds strategic, impactful learning into the fabric of organizational culture. Fully automated, thanks to AI agent technology.”

The platform’s ability to automate the delivery of bite-sized, relevant information directly to employees’ screens ensures maximum awareness of critical compliance and safety information. Furthermore, Smart Campaigns offer a dual advantage: they provide C-Level executives with real-time dashboards for instant insights into compliance knowledge across the organization. Simultaneously, this innovative approach employs non-disruptive learning to bolster knowledge retention without impinging on work, ensuring employee productivity remains unaffected. This integration of technology not only keeps the leadership well-informed through real-time data but also empowers them to oversee and tweak learning modules effortlessly.

Setting the campaign goals is all that management needs to do – AI does the rest. This includes training the entire organization and sampling a portion of the recipients to assess how well the information is understood and retained. Leveraging adaptive content delivery, AI analyses gathered data, after which it dynamically decides whether to continue, pause, or adjust the frequency of specific campaigns being broadcasted – AI agent technology at its best. This ensures content intensity and volume are optimally tailored (scaled up or down) to achieve campaign objectives, seamlessly aligning with organizational learning goals – without disrupting workflow.

The shift from active management to automated AI-driven processes ensures that once the campaign goals are set, the system autonomously handles the training and monitoring, significantly streamlining the learning process across the organization.

Emphasizing Netpresenter’s strength in visual employee communication, the approach combines ‘big screen’ and ‘on-screen’ communication, delivering messages in a visually appealing manner that respects the employee’s workspace and productivity. This method ensures widespread information dissemination without disruption, embodying Netpresenter’s core principle that effective employee communication should seamlessly integrate into daily routines. This further emphasizes strategic communication technologies, which promise a significant impact on the way organizations approach employee training and communication.

Frank Hoen, Founder and CEO of Netpresenter, concludes by highlighting the unique approach of Smart Campaigns, “Unlike traditional methods, our approach transforms employee training into an immersive learning experience. As employees go about their daily routines, whether they’re in front of their computers or passing by digital displays, they’re seamlessly absorbing crucial information – there’s no need to disrupt their workflow. This setup overturns conventional training paradigms, offering a hands-off yet effective educational environment.”

Incorporating AI-agent technology for content delivery, Netpresenter Smart Campaigns streamline the employee training process. By intelligently categorizing information for its relevance and urgency, the system ensures content is tailored to specific departmental needs, locations, or business units, significantly reducing information overload and enhancing audience engagement. This prioritization and channel selection mechanism ensures that training materials, including slides and quizzes, are not only pertinent but also delivered efficiently to the intended recipients.

Experience Netpresenter Smart Campaigns here or request a demo with one of our experts.