Internal Communication Blog

Does digital signage actually work?

Perhaps you’ve already heard about digital signage. With Netpresenter, you get your message across effectively, using ANY (public) screen available: whether it’s a TV, interactive billboard or even a bank terminal screen. Does digital signage actually work? Here are your reasons:

  1. University of Applied Sciences Utrecht (HU) keeps 35.000 students and 3.500 employees up to date by digital signage. Research shows 80% feels better informed.
  2. Brand awareness increases by 47,7% because of digital signage.
  3. After adopting digital signage 4 out of 5 brands noticed a 33% increase of sales.
  4. 66% of smartphone users took action after seeing digital screens and 4 out of 10 conducted an online search for more information.
  5. Digital signage captures 400% more views than static displays.
  6. An internal survey among 200 employees at DLL shows that a staggering 98% looks at the screens on a regular basis, 83% feels better informed and 77% more engaged.
  7. 63% of people say that digital signage catches their attention.

You can also view Does digital signage actually work as an infographic.

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Dave Schmeitz

Dave is Netpresenter's Online Marketing Manager & Data Specialist. He likes to share his knowledge about engaging and inspiring employees. Dave also loves to travel and dance L.A. style Salsa and Bachata.