To get the most out of your narrowcasting screens, it is essential that you’re aware of your audience and their interests. You don’t want to distract your employees or visitors with irrelevant information, do you?!
Digital signage allows you to set up screens from any location in the same content management system. Fortunately, it also offers the possibility to create different content for different locations, all combined under one network. In our Guideline to Great Content for Your Digital Signage Channels, we guide you through how to decide where to best publish which content step-by-step. This way, all your employees are always aware of the right information. To do this, we’re using the terms COPE (Create Once and Publish Everywhere) and CARE (Create And Recreate Every time).
Want to know more? Quickly download our Guideline to Great Content for your Digital Signage Channels!