12 tips to make your digital signage a big hit

Great, so you have successfully deployed a digital signage solution that fits your needs. You’ve followed all the proper deployment rules, have large screens installed in strategic places and you can navigate the CMS software like a pro — but do you actually know how to effectively make use of digital signage? To get you (back) on track, Netpresenter’s helpful helper Ned put together an awesome (and free!) guide with 12 tips on how to polish your digital signage content.

1. SLIDE DURATION
   10-20 seconds. Remember: more frequent exposure is better than longer exposure.
2. CONTRASTING COLORS
   At a distance, people see light text on dark backgrounds better than dark on light.
3. NUMBER OF SLIDES
   10-15. Quick rotation means more chances of people actually seeing messages.
4. READABILITY
   Large text and bold lettering is easier to read from a distance.
5. THE 3:5 RULE
   No more than three lines of text if five words each OR No more than five lines of text of three words each.
6. ATTENTION, PLEASE!
   Use catchy titles and headlines to get noticed.
7. NICE-TO-KNOW INFORMATION
   Make presentations more lively with birthdays, sport news, weather, traffic and live newsfeeds.
8. SIMPLE FONTS
   Pick a simple and legible font. Sans-serif fonts are ideal to create attractive digital signage content.
9. KEEP IT UP-TO-DATE
   Nobody is interested in last week’s news.
10. NO BIG WORDS
    Keep your text simple and clear: big words are harder to read at a glance.
11. DYNAMIC CONTENT
    Don’t just stick to text, use dynamic content (e.g. images, videos, …) to draw your audience’s attention.
12. CALL-TO-ACTIONS
    Use active voice and -verbs to spark action.

You can also view the 12 tips to make your digital signage a big hit as an infographic.