Employee Communication Blog

Organizational Communication and Netpresenter: Inform, Align, Connect, and Engage your Workforce

Estimated reading time: 7 minutes

Organizational communication is an essential requirement for building business success. It impacts employee engagement, productivity, collaboration, employee experience, workplace trust, alignment … basically: every aspect of an organization. And because organizational communication is so important, reliable communication channels are at least as, if not more, important. “But which channels should we use?” We’re glad you asked. We think organizations need a strong employee communications platform that provides the reliable communication channels you need to reach every one of your employees with organizational communication.

What is Organizational Communication?

Organizational communication is a specific form of employee communication. We recognize two types of employee communication:

  1. Operational communication, which covers the communication your workforce needs to do their jobs and daily tasks well. You can read more about operational communication in our latest blog.
  2. Organizational communication, which covers the messages and information related to overall business.

Organizational communication covers the news and information related to the day-to-day operations of an organization. It’s relevant to most people in the organization, and it’s mainly vertical but not necessarily top-down. Organizational communication includes communication between business leaders, team leaders, and employees. For example:

  • An update from the CEO during an ongoing crisis, such as the coronavirus crisis.
  • An update from HR on important HR policies.
  • News about a quarterly financial performance report.
  • Breaking news in the organization’s sector.
  • News regarding mergers or acquisitions.
organizational communication

Organizational communication helps employees understand how their organization is doing and in what direction it’s heading. It helps them recognize what they can do to impact business success. That’s why it is essential that your staff can access organizational communication instantaneously, regardless of where they are and what they are doing. Netpresenter provides the easy access your organization needs.

Employee Communications Platform

Netpresenter is an employee communications platform with an omnichannel approach to communication: by combining multiple channels, we ensure your employees are reachable under all circumstances. You can communicate with them at any given time and location. We call this type of communication ‘omnichannel communication’. Our communication platform brings your organizational communication directly where your employees are—behind their desk working on their computer, checking their phone on the go, or quickly checking digital signage screens when walking by or when they have a few minutes to spare.

Let’s take a look at how Netpresenter helps you optimize your organizational communication through several of our most important features:

Pulse surveys and polls

Keeping your staff informed and engaged has long ceased to be a question of pushing emails or (paper) newsletters. Gathering employee feedback is the first step towards making more informed decisions that affect your employees. Making sure employees’ voices are heard is an important part of engaging them.

Pulse surveys and polls are a great way to track your employees’ overall well-being and general mood. They can help leaders and managers understand how to improve the employee experience to maximize productivity and engagement levels and minimize absenteeism and turnover.

With our pulse surveys and polls, you can easily and quickly capture actionable feedback on current topics. They allow you to receive employee feedback instantly or measure the status of your organization periodically. With our multiple-choice questions, number polls, or emoji, and star ratings, you can gain important business insights and adjust your strategies accordingly.

Employees can vote directly from their laptops or mobile devices, which adds to the employee experience. When employees see that their organization cares about their opinions, makes it easy to voice them, and then genuinely takes action in response, employees will see the immediate value of bottom-up feedback.

Social interaction

Social interaction through social features is an efficient and direct way to inform and engage your workforce simultaneously. With social features, you turn your organizational communication into a two-way street. Employees can react to news, ask questions, interact, and connect, even when not near each other.

organizational communication

Enabling them to share experiences and voice their opinion on organizational communication topics will make them feel like an important part of your organization. It will make them feel listened to, especially when you turn their feedback into actions.

Attention boosters and acknowledgements

Our attention boosters go above and beyond our other means of interaction. Attention boosters are set up once and will continuously run until you’ve reached your goal. Whether you need people to acknowledge that they have read your message, need them to cast a vote, or to RSVP, attention boosters ensure you will reach your goal.

Your pre-set messages will retarget anyone that hasn’t completed your goal yet until they do. During an attention boosters, you can see how many employees completed the goal at any time. This way, you always know how many people are informed and up to date.

On some occasions, an attention boosters might be a little excessive. If you only want to know who received and read your message (and, often even more importantly, who hasn’t), you’re better off adding a simple acknowledgement button to your message. Your employees are just one click away from letting you know they’ve read your message. Acknowledgements will give you immediate insight into how well your message is performing. As a bonus, it will even add extra urgency to your message. If you have to acknowledge you’ve read it, it must be important, right?

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Measurement matters. Tracking and measuring organizational communication efforts is key to understanding what works well and needs to be improved. That’s why statistics are not just an essential part of our attention boosters- it’s a core part of our complete platform. With Netpresenter, you’ll gain precise insights into key statistics, such as the reach of every single message you publish and how people engage with your employee communications.

Reads, clicks, likes, comments; combined, they will tell you whether your communication strategy works and how your employees are responding to it. Bonus: you don’t need a dedicated data science team to unlock these valuable insights, as our dashboard will offer you key statistics at a glance. This can help you answer questions such as:

  • What communication channels should we use to deliver information (to certain teams or audiences)?
  • How do employees respond to our messages?
  • What type of content do employees prefer, e.g., videos, short messages, photos, GIFs?
  • Which employees engage the most, e.g., like, share, comment, read the most of our messages?

Not limited to organizational communication

The best of all? Our platform isn’t limited to publishing only organizational communication. Our platform is perfectly suited for operational communication as well. Thanks to our integrations with popular tools such as Microsoft SharePoint, Microsoft Teams, and Power BI, our rich targeting feature, and push notifications, Netpresenter is your one-stop employee communications platform.

Are you interested in improving your organizational communication instantly? Schedule a free demo or a call today. We’ll gladly show you everything Netpresenter has to offer! Or download our free guide to find the right communication tools to reach your employees.

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Luc Bormans

Luc is the Head of Marketing at Netpresenter, known for his creativity and sharp sense of humor, with Michael Scott from "The Office" as his great example. He deeply understands market and customer needs, aligning marketing with product development and company goals.