Top 6 Digital Signage Trends in Employee Communication

Digital Signage has moved beyond its marketing origins to become a vital tool for employee communication. As companies face the challenges of today’s workplace, it is being used as an effective medium for improving communication. From serving as a central information hub to supporting remote workers, enhancing employee training, and beyond, let’s explore the top Digital Signage trends transforming employee communication.

#1 Digital Signage as a central information hub

One of the most prominent Digital Signage trends is its growing role as a central information hub within companies. As organizations strive to keep employees informed and engaged, strategically placed digital displays in common areas—such as offices, break rooms, lobbies, and manufacturing floors—are becoming essential. These displays deliver real-time updates on company news, project deadlines, and other important information, ensuring that all employees, including non-desk workers, have easy access to the latest updates. By consistently delivering relevant information to everyone, Digital Signage helps keep the entire workforce aligned and informed.

#2 Extending Digital Signage beyond the office

With remote work and dispersed teams becoming the norm, extending Digital Signage beyond the office has become one of the key Digital Signage trends. No longer confined to office walls, companies are expanding their Digital Signage reach to employees working from home, in satellite offices, and on non-office sites such as production floors and warehouses. This includes the use of Corporate Screensavers as a form of desktop Digital Signage, ensuring that remote workers receive the same updates and information as their in-office counterparts. Additionally, placing Digital Signage screens in warehouses and on production floors effectively informs and engages non-desk workers, helping to maintain a cohesive and connected workforce across all environments.

#3 Pushing SharePoint content through Digital Signage

As organizations seek to increase SharePoint adoption, integrating SharePoint with Digital Signage is becoming a popular Digital Signage trend. Traditionally, employees must actively seek out information on SharePoint, which often leads to overlooked updates. By integrating SharePoint with Digital Signage, companies can automatically push important content directly to Digital Signage screens. This proactive approach ensures that crucial information reaches all employees, including remote and non-desk workers, in a visually engaging format. This method not only enhances information accessibility but also promotes consistent communication across the workforce.

#4 AI-powered employee training via Digital Signage

Employee training is another area where Digital Signage is making significant steps. Companies are increasingly leveraging digital displays to deliver training content, safety instructions, and onboarding materials in a more engaging and efficient manner. The integration of AI-powered features allows these training programs to automatically adapt in real-time based on employee performance, creating a more effective learning experience. Interactive elements, such as QR codes on Digital Signage, enable employees to engage directly with the content and test their knowledge on the spot. This Digital Signage trend not only streamlines and enhances the training process but also ensures that all employees have access to consistent, up-to-date materials, leading to improved training outcomes and greater compliance across the organization.

#5 Real-time updates and alerts

The delivery of real-time updates and alerts through Digital Signage is another major trend. Digital Signage is increasingly being utilized to communicate urgent information, such as safety alerts, emergency procedures, and time-sensitive announcements. Integrating this into an organization’s communication strategy ensures that employees are well-informed and can respond swiftly to any situation, thereby enhancing workplace safety and operational efficiency. Whether it’s a security alert or a critical operational update, the real-time functionality of Digital Signage reinforces its role as a vital component of any organization’s employee communication.

#6 Shorter format, targeted content for maximum engagement

As attention spans continue to decrease, one of the emerging Digital Signage trends is the shift towards shorter, more targeted content. Instead of delivering the same information to everyone, companies are now tailoring content to specific audiences and devices to avoid information overload. Bite-sized videos, concise infographics, and attention-grabbing headlines are becoming key tools for maintaining viewer engagement. By focusing on relevance and brevity, this approach ensures that content is not only seen but also remembered.

Conclusion

As we look ahead, it’s clear that Digital Signage is set to play an increasingly important role in workplace communication. By evolving into a central information hub, extending beyond the physical office, integrating with SharePoint, enhancing employee training with AI, delivering real-time updates, and embracing targeted, shorter format content, Digital Signage is transforming how companies connect with their employees. For businesses looking to stay connected with their workforce, adapting to these Digital Signage trends will be key.

Curious how to improve your employee communication through Digital Signage? Have a chat with one of our consultants. They are more than happy to talk.