One simple (but effective) way to communicate with your non-desk workers

Does your organization depend on an army of delivery drivers, representatives, nurses, field technicians or other employees who move around all day? Then here’s something that may surprise you: most of them wish you would talk to them more. According to a recent study 84 percent of non-desk workers say they don’t get enough information from the top— even though 74 percent wish they did. So how do you reach those legions of workers who want to hear more from you?

Non-desk workers feel left in the dark. And rightfully so. Oftentimes, it’s too hard for management to reach them, so they just decide not to. However, as an employer, communicating with non-desk workers can be especially beneficial, as they are often the ones who deal directly with customers or clients. They are literally the face of your organization.

You can spend millions building a brand through advertising and marketing, but a few bad customer experiences are enough to blow it. Luckily, there is a solution.

Sales representative – provide your sales team with recent company updates while on the road


How to win the non-desk challenge?
Not only do non-desk workers not have access to a computer, a staggering 83 percent doesn’t even have a corporate email address. So email is definitely not the answer. There is, however, one thing almost all non-desk workers have in common: they have a mobile phone. So why not use these devices to reach them?

Medical staff – Keep medical personnel without a fixed workplace in the loop 


Mobile communication saves the day
By installing a corporate app on the mobile devices of your non-desk workforce, even workers who aren’t on premise stay up-to-date on the latest and greatest. Whether it’s corporate news, important announcements or just nice-to-know information, you staying in touch with your frontline employees will be much appreciated.

Field technicians – Keep your field workers in the loop  and show them they are part of the team


Interested? Contact one of our experts and start communicating with your non-desk workers today!

About the author

Luc Bormans

Luc Bormans, Netpresenter's head of Marketing, is an expert in the field of Marketing Communications. In his spare time Luc likes to cruise around in his Mini Cooper.