Employee Communication Trends
As we kick off 2024, the employee communications field continues to evolve. As you can imagine, we’ll build on AI’s significant impact in 2023. There’s more, though. Looking forward, several employee communication trends stand out:
Table of contents
- Before we start — What is employee communication?
- Trend #1: Focus on employee experience communication
- Trend #2: Battling information overload
- Trend #3: The rise of AI compliance communication
- Trend #4: Visual employee communication will surge
- Future trend? “AI is about to completely change how you use computers”
Discover our employee communication recommendations per trend today! Download the full trend report for free.
Before we start — What is employee communication?
According to Gartner, employee communication consists of distributing internal communications across the workforce or to specific audiences by specific “communicators.” G2 states that it consists of internal top-down communications such as newsletters, blogs, news feeds, and updates.
Trend #1: Focus on employee experience communication
In 2024, employment goes beyond just having a job; it’s an integral part of an individual’s value system. In this world, treating employees as individuals is more than a practice; it’s a necessity. As such, the employee experience is taking an even more central role. This change is about closely examining and responding to employees’ real needs and aspirations while making their well-being a primary concern.
In the current work environment, employees expect a more modern and tailored experience concerning employee communication. The traditional methods, such as e-mail blasts, static intranet updates, or lengthy eLearning modules accompanied by reminders, no longer resonate effectively with the modern workforce. It’s making space for personalized omni-channel employee communication efforts to enhance employee experience.
Trend #2: Battling information overload
TikTok, LinkedIn, WhatsApp, personal e-mail, etc., want our attention 24/7. Combine this with Teams notifications, intranet messages, reminders, business e-mails, and so on, and you can understand that information overloads are a stumbling block in the workplace. Raconteur stated in a research-based article that nearly a third of workers (31%) aged 21-34 said social media scrolling is a significant work distraction. However, those 45 or older were more likely to view e-mails as the biggest barrier to getting things done.
Sharing instant information with employees doesn’t mean sending them hundreds of daily notifications. The thing is that most employees feel that they’re dealing with too much information. This information overload negatively impacts their ability to focus on a task and, thus, their productivity.
In 2024, there will be an increasing focus on reducing this information overload by sharing targeted content through multi-channel messaging. This way, employees are only reached through the channels they use with the messages they need to read.
Now, how to realize this? The answer is employee segmentation and targeted content campaigns. Download the full trend report to learn more.
Trend #3: The rise of AI compliance communication
There it is: AI. It couldn’t be missing in this employee communication trend report. Last year, Generative AI became accessible to everyone, and many of us used it extensively. Although AI has numerous benefits, taking some precautions and actions is also essential.
Last year, for example, Bloomberg reported that Samsung banned the internal use of AI-language models. Why? According to Bloomberg, the crackdown was prompted by the discovery of an accidental leak of sensitive internal source code by an engineer who uploaded it to ChatGPT.
Due to the many benefits of Generative AI, forbidding it would be a waste unless a company has its own internal AI-language Model. Compliance communication is critical to benefiting from it and protecting organizations against risks. We see an increase in the creation of AI Guidelines in the workplace. These guidelines help employees navigate these tools’ potential risks and limitations while enhancing efficiency and work quality.
An AI Guideline is a great start, but how do you make sure your employees follow these guidelines? Read our recommendations to find out.
Trend #4: Visual employee communication will surge
In 2024, there will be a significant shift towards visual employee communication. This employee communication trend is driven by people’s increasing preference for visual infotainment, as evidenced by the high engagement rates for infographics, pictures, and short videos on social media. It is no coincidence that TikTok has grown 4400% in the last 5 years to 1.67 billion monthly active users, according to explodingtopics.com.
A further move away from traditional methods like lengthy newsletters and detailed reports (which often go unread) towards more engaging and interactive mediums and content will take place. That’s why we predict a surge in visual employee communication. Visual communication is about using visual elements to convey information or ideas. Think of images, photos, videos, diagrams, charts, infographics, icons, pictograms, symbols, maps, and even GIFs and memes. It will be a key player in how companies share information with their employees. This approach captures attention, delivers information effectively, and enhances employee engagement.
The right software is key to enable you to get the most out of this. You need to be able to run omni-channel campaigns with a focus on visual employee communication.
A 30-minute meeting with one of our consultants about these employee communication trends, your challenges, and how we can help? Book it today!
Future trend? “AI is about to completely change how you use computers”
We’re not done yet with AI in this blog. There are lots of predictions of where AI is heading. We chose one that we believe is a big one for the future, which is why we want to mention it.
Today, AI needs to be told what to do, and it will offer you whatever you request within the app its possibilities. However, according to Gatesnotes.com (by Bill Gates), this is just the beginning: “AI is about to completely change how you use computers.” According to them, AI will become our personal agent:
“You won’t have to use different apps for different tasks. You’ll simply tell your device, in everyday language, what you want to do. Depending on how much information you choose to share with it, the software will be able to respond personally because it will have a rich understanding of your life. In the near future, anyone who’s online will be able to have a personal assistant powered by artificial intelligence that’s far beyond today’s technology.”
These AI agents will not only facilitate but possibly even take over tasks such as message creation, scheduling, and content creation. They can provide personalized news feeds so that each employee receives relevant and engaging content. This level of personalization, currently a labor-intensive process, will become seamless and highly efficient. When we think further ahead, it’s even possible that employees interact with AI agents for daily briefings, updates, or even professional development advice. The agents, armed with a deep understanding of individual preferences and needs, can radically change the way information is disseminated and consumed in the workplace.
Of course, there are many other predictions on the future development of AI. Looking at the impact and development that AI has had over the past year, it is essential to stay abreast of the rapidly occurring developments and adapt to them in time. That’s the only way to keep your employee and compliance communication in sync with the fast-moving world of AI.
In conclusion, 2024 presents an exciting array of opportunities and challenges in employee communication. Organizations must adopt a forward-thinking, adaptable approach to leverage these trends. They must continually refine their strategies to align with evolving employee preferences and technological advancements. By doing so, companies can foster a more engaged, informed, and productive workforce. Download our employee communication trend report here to learn what we recommend to do today.
Do you need a chat with one of our consultants? They are happy to discuss these employee communication trends and any challenges you face around employee communication. Feel free to schedule a 30-minute call here.