How to help your employees make Successful Behavioral Changes with Internal Communication
In most organizations, less than 20 percent of people are prepared to make changes imposed by others. Employees are more likely to make successful behavioral changes if they see change as a process that unravels over time. However, many efforts to implement organizational change fail because leaders or managers initiating the change often do not take principles and knowledge about change psychology into account.
Which channels are most effective for reinforcing new behaviors?
Multichannel communication is key. Netpresenter recommends using a mix of:
Digital signage for high-visibility reminders,
Screensavers to subtly reinforce messages,
Mobile apps for on-the-go access,
Desktop alerts for urgent updates,
And employee engagement tools that promote feedback and recognition.
This ensures messages reach employees frequently and in various formats, boosting retention and compliance.
How do we measure whether our internal communication efforts are truly changing behavior?
Behavioral change can be tracked through both qualitative and quantitative means. Measure improvements in target behaviors (e.g., increased reporting, reduced incidents, or more participation) by using employee polls, analytics on message reach and engagement, and feedback channels to assess understanding and sentiment. These insights help refine the communication strategy over time.
What kind of messages are most effective for encouraging behavioral change?
Effective messages are clear, consistent, and tied to real-world benefits for both the organization and employees. According to the article, using motivational, positive framing and explaining the purpose behind the change increases acceptance. It is also vital to offer practical steps, relatable examples, and recognition for desired behaviors to foster commitment.
Why is internal communication essential for driving behavioral change among employees?
Internal communication provides the structure and repetition necessary to guide, motivate, and sustain behavioral change. The article explains that change does not occur from a single message but through continuous communication that explains the why, what, and how of desired behaviors. It ensures employees understand expectations, feel supported, and receive regular reinforcement through consistent messaging.
In this guide, we:
✔ Explain The Transtheoretical Model of Change
✔ Guide you through the Five Stages of Change
✔ Provide practical tips for internal communication regarding behavioral change
Download the free guide below