United Overseas Bank (UOB) in Singapore is the first bank worldwide to use HD quality ‘ATM Digital Signage’ to communicate with customers and passers-by.
Netpresenter software is used to display broadcast quality videos, photo’s and news on the screens of 200+ Automated Teller Machines (ATMs) throughout Singapore. Bringing UOB’s financial services to the attention of millions of visitors of shopping malls, subway stations, bus terminals, etc.
UOB was looking for an effective medium to reach customers and potential customers. Cost and connectivity were key decision-making factors.
Netpresenter software running on PCs of 200+ Automated Teller Machines (ATMs) throughout Singapore, displaying information such as HD quality videos on large screens above the AMTs as well as on the ATM screens itself. A 3G wireless connection is used to stream the information to the ATM PCs at night.
A whole new medium to bring UOBs offering to the attention of (potential) customers and make them act on it. Information can be targeted to the audience. Low-cost solution, using past investments, easy and fast to deploy. Safe and secure solution to run 24×7.
‘UOB’s ”ATM Digital Signage” is an excellent example of just how fruitful pioneering can be’
United Overseas Bank (UOB) founded in 1935, is a leading bank in Asia with major banking subsidiaries in the Singapore, Malaysia, Thailand, Indonesia and China. Today, the UOB Group has a network of over 500 offices in 18 countries en territories in Asia Pacific, Western Europe and North America.