Grabbing a hard-to-reach audience’s attention, such as students, can be a challenge. The University of applied sciences Utrecht (HU) accepted this challenge and brought Netpresenter into the game. With Netpresenter’s Digital Signage on large screens, the University boosts its internal communications and tailors its information for students and staff.
Nowadays, 35,000 students and 3,500 employees are kept up-to-date through our communication software – with success. No less than 80 percent of students and staff feel better-informed thanks to the University’s on-screen communication.
The University of Applied Sciences Utrecht has various audience groups: various groups of staff members and their hard-to-reach students, who are used to and desire visual and digital content. The University was looking for a method to reach all of its audience groups in an effective and sustainable manner.
To reach and inform 35,000 students and 3,500 employees, the University of Applied Sciences Utrecht displays Netpresenter Digital Signage on TV screens throughout the six buildings on the campus. Each student and staff area is dedicated to a specific group of students, and content is always tailored to the same specific audience group.
Prints such as flyers or posters have become redundant, adding to the University’s sustainability goals. Students are reached with visual and visually appealing content and information. And, the most important of all: no less than 80 percent of students and employees at the University feel better-informed thanks to the digital communication channels,
‘Our students are used to visual content and Netpresenter is very well suited for that. It really has a big impact.’
The University of Applied Sciences Utrecht (HU) is an ambitious university in dynamic surroundings. As a university of applied sciences, they provide education and conduct research. They train – future – professionals who are highly in demand in the labor market and are inextricably tied to the Utrecht region. The link between education, research, and the professional world enhances its regional impact.