How a Microsoft Entra ID integration boosts employee communication

Employee data changes constantly. New hires. Reorganizations. People switching roles or locations. When your communication platform isn’t connected to your identity system, those changes have to be tracked and updated by hand.

For IT, that means ongoing admin work. For communication teams, it means targeting based on information that may no longer be accurate. And for employees, it means receiving messages that weren’t meant for them, or missing those that were.

What Microsoft Entra ID is

Microsoft Entra ID is Microsoft’s cloud-based identity and access management solution. It’s where organizations manage users, user groups, devices, device groups, apps, and sign-ins across their Microsoft environment.

For most companies, it’s already the central source for employee data. And that data, structured and kept up to date by IT, is exactly what communication teams need to reach the right people.

Use existing groups to target the right audience

By connecting Microsoft Entra ID with Netpresenter, communication teams can use existing users and groups to define their audience, without building or maintaining separate lists.

Messages can be targeted based on attributes already present in Entra ID:

• Department
• Team
• Location
• Role or function
• Other available employee attributes

That makes a real difference for organizations with multiple offices, departments, or a mix of desk and non-desk employees. HR can send “work from home policy updates” to desk staff, IT can push cybersecurity alerts to specific departments, Facility teams can inform one specific location about maintenance, Management can reach selected teams with leadership updates, and so on.

Less admin for IT, better targeting for communication teams

Manual user management creates overhead on both sides. IT spends time updating platforms they don’t own. Communication teams make targeting decisions based on lists that are already a few weeks out of date.

With Entra ID as the single source, IT continues managing users in the environment they already control. Communication teams get that same structure inside Netpresenter, enabling up-to-date targeting possibilities. The work doesn’t get duplicated; it gets shared.

Bonus: Simpler sign-in for employees

The integration also covers access to the Netpresenter Employee App. Employees can sign in using their existing Microsoft credentials, which means one less password to remember and one less barrier before they reach company communications.

The result: fewer gaps, less friction, better reach

Most communication problems aren’t about the message. They’re about who gets it, and whether the underlying data was ever correct. Connecting Microsoft Entra ID with Netpresenter solves that at the source.