In 2019, Charlotte Eye Ear Nose & Throat Associates (CEENTA) selected Netpresenter to communicate with its visitors and patients via digital signage. Olena Scarboro, Director of Marketing at CEENTA, immediately knew she had found a solution to their cumbersome way of publishing presentations on the digital signage screens that were already in place.
Before Netpresenter, publishing messages on their screens was a very complex, well-choreographed operation that required multiple departments and a lot of personnel. Scarboro was eager to find an easier way to publish their messages. Today, Netpresenter is used on all digital signage screens across CEENTA’s nearly twenty locations.
CEENTA required a more effective and quicker way to publish their presentations on their digital signage screens.
Netpresenter incorporated into twenty-two screens situated behind the check-in front desks across eighteen CEENTA locations.
A more productive and efficient Marketing team, more freedom and control in how messages are now published, high quality of messaging even in times of crisis.
‘We’re able to communicate better messages quicker to our patients and visitors’
Founded in 1923 as the Charlotte Eye, Ear and Throat Hospital, CEENTA has grown to become one of the largest multispecialty practices of its kind on the East Coast of the United States. CEENTA provides comprehensive pediatric and adult eye, ear, nose and throat care, and highly specialized care, too. Today, CEENTA has more than one hundred providers in nearly twenty locations across North and South Carolina.