{"id":676,"date":"2020-10-01T09:44:10","date_gmt":"2020-10-01T07:44:10","guid":{"rendered":"https:\/\/www.netpresenter.com\/nl\/?post_type=knowledge&p=676"},"modified":"2025-12-19T11:34:10","modified_gmt":"2025-12-19T10:34:10","slug":"werkt-narrowcasting-eigenlijk-wel","status":"publish","type":"knowledge","link":"https:\/\/www.netpresenter.com\/nl\/kenniscentrum\/interne-communicatie\/werkt-narrowcasting-eigenlijk-wel","title":{"rendered":"Werkt narrowcasting eigenlijk wel?"},"content":{"rendered":"\n

Wellicht heb je al gehoord over narrowcasting. Met Netpresenter cre\u00eber je je eigen corporate TV-kanaal waarop tekst, afbeeldingen, video\u2019s en live data in je huisstijl worden gepresenteerd. Maar werkt narrowcasting eigenlijk wel? Hier zijn de resultaten:<\/p>\n\n\n\n

    \n
  1. Hogeschool Utrecht (HU) houdt 35.000 studenten en 3.500 medewerkers op de hoogte via narrowcasting. Onderzoek toont aan dat 80% zich beter ge\u00efnformeerd voelt<\/li>\n\n\n\n
  2. Door narrowcasting neemt de naamsbekendheid van bedrijven toe met 47,7%.<\/li>\n\n\n\n
  3. Na de inzet van narrowcasting steeg de omzet bij 4 van de 5 bedrijven met 33%.<\/li>\n\n\n\n
  4. 66% van de smartphonegebruikers ondernamen een actie na het zien van digitale schermen en 4 van de 10 hebben online gezocht naar meer informatie.<\/li>\n\n\n\n
  5. 75% van de bezoekers in een ziekenhuis die een digitaal scherm bekijken, kan zich ten minst \u00e9\u00e9n van de getoonde berichten herinneren.<\/li>\n\n\n\n
  6. Narrowcasting genereert 400% meer weergaves dan statische displays.<\/li>\n\n\n\n
  7. Uit een intern onderzoek onder 200 werknemers bij DLL blijkt dat maar liefst 98% regelmatig naar de schermen kijkt. 83%voelt zich beter ge\u00efnformeerd en 77% is meer betrokken.<\/li>\n\n\n\n
  8. 63% van de mensen zegt dat narrowcasting daadwerkelijk hun aandacht trekt.<\/li>\n<\/ol>\n\n\n\n

    Bekijk de blog ‘werkt narrowcasting eigenlijk wel?’ in de vorm van een infographic<\/a>.<\/p>\n","protected":false},"author":22,"featured_media":4383,"template":"","cat_know_type":[25],"cat_know":[137],"class_list":["post-676","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","cat_know_type-blogs","cat_know-interne-communicatie"],"acf":[],"yoast_head":"Werkt narrowcasting eigenlijk wel? - netpresenter.nl<\/title>\n<meta name=\"description\" content=\"Wellicht heb je al gehoord over narrowcasting (je eigen corporate TV-kanaal). 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