How Netpresenter gives your SharePoint a boost
A few days ago we were approached by the CEO of a major insurance company asking whether we knew a way to get the most out of his SharePoint. So I thought I might as well share this information with everyone.
First of all it is vital you have the right tools to reach your staff. In order to achieve this Netpresenter created a neat application: our SharePoint Connector. Don’t be fooled, this is not just your average connection point. Yes, our competitors might have a flashy visual of how they link SharePoint with either digital signage or a mobile app, but what makes our SharePoint Connector truly unique is that it doesn’t just broadcast SharePoint content to one single output, but to all screens inside and outside your organization. Netpresenter seamlessly connects SharePoint with PCs, Digital Signage screens and mobile devices to get your message across. As a bonus you can even send out an alert in case of emergency. Sounds like a lot of work? Not at all. Not only will messages be automatically extracted from existing SharePoint content, avoiding double work, updating your content is also fully automatized.
The Art of Persuasion
So now that you have the right tools to reach your employees, you need to convince them to actually use SharePoint and participate on it. There are many persuasive factors that can draw users to SharePoint. According to Kevin Cody, Managing Director at SmallWorlders these are the 3 most important ones: low threshold, personal relevance and consistent commitment.
Nowadays everything needs to be easy and self-explanatory. People just don’t have the time or are willing to put in the effort to go on the hunt for news. SCU dedicated an extensive study to the importance of ‘pushing’ news to people. Netpresenter picks up on this by adding clickable links and interesting headlines to messages, bringing the news to employees and lowering the threshold for them to click through. One simple click and they will be re-directed to the underlying SharePoint content.
A study by Francesca R. Dillman Carpentier, Assistant Professor in the School of Journalism & Mass Communication at the University of North Carolina, shows that people are far more likely to get their interest triggered by information that is of personal relevance. This too can be broken down in 3 pillars: nice-to-know, local and useful information. Even at work, numbers and corporate news are not on top of everybody’s list. What triggers people’s interest the most is nice-to-know information. Birthdays, calendars, events, weather forecasts and traffic information are some of the most popular examples. As for local information, nobody in Morgan Stanley’s Hong Kong branch wants to read about a swap in management at their Frankfurt office, but it’s of great importance to the concerning office. That’s why we made it possible to send targeted messages to specific countries, regions, branches and even departments, making sure the message hits home. If all of the above fails, useful information is sure to draw your employees to SharePoint. By posting useful content, for example the phone directory or vacation planner, on SharePoint, people have no choice but to pay SharePoint a visit and actively use it.
The last persuasive factor can be found in sociology. The consistency theory says that once people make a public commitment to a virtual society, they will often feel obligated to stay consistent with their commitment by continuing contributions. Social interaction on SharePoint is a great example. Our SharePoint Connector gives employees the opportunity to ‘commit’ by voicing their opinion through comments, likes and dislikes. Once people do, they tend to keep coming back to look for updates or to respond once more.
Want to put this into practice? Contact one of our experts and find out how we can save you money and headaches.