Internal Communication Blog

How digital communication can help reduce your carbon footprint

Estimated reading time: 2 minutes

I’m sure you have seen the disclaimers before ‘Go paperless, save a tree’. But does pixel really trump paper in the eco-friendly stakes? We believe so. Especially, when it comes to internal communication. As many organizations have very high office paper consumption, digital communication is the environmentally friendly alternative.

Just imagine a school, hospital, or business using posters and flyers to communicate with hundreds of people. That’s a lot of paper and a whole lot more to replace it. Can you also envision the amount of paper you can cut back on by swapping print communication for digital communication?

Digital communication provides you a quick way to communicate with people, visitors and students, without constantly wasting paper. A hospital that wants to bring a new hand washing campaign to the attention of its medical staff, for example, doesn’t need to rip off previous campaign material and print new posters. It can just display it on every TV screen throughout the hospital without one tree needing to be cut down.

But the advantages don’t stop there. Besides, eliminating paper wastage, digital communication also reduces CO2 transport emissions and prevents paper, plastic, and chemicals going into landfills.

Paper or pixel

But doesn’t digital communication have an environmental impact as well? Of course. Obviously it consumes energy, which contributes to your business’s carbon footprint, but it’s less than the environmental impact of print.

On top of that, there are also several things you can do to conserve energy and help the environment. Nowadays, consumers make use of LED screens as an eco-friendly alternative to LCD. These screens use less electricity and tend to have a longer lifespan, avoiding the landfill for considerably longer. Many screens today also have automatic brightness control. This means they adjust their brightness to coincide with the level of ambient light around them. Doing this, it conserves energy and keeps the screen working longer.

So, even though digital communication consumes energy, it’s by far a greener option than printed signs.

Are you ready to go paperless? Contact us now for a free demo.

Bente Pieters

Bente is, besides a language purist, a communication wizard. She knows all internal communication ins and outs and likes to share these in impeccable language. In her spare time, you can find her at the gym or reading books at home.