News is practically everywhere today. It’s even instilled in our daily routine. While we are driving to work we catch the news on the radio, at work we turn on the computer and check our favorite news site before starting our day, maybe even a little app session during lunch, to watch the 8 o’clock news from our couch at night. It’s hard not to know what’s going on in the world! With Netpresenter it is now possible to give your organization that exact same communication power: the power of a professional internal news network.
Sharing information through different channels works. We are living proof of it! Even large news networks, such as CNN and BBC, have gotten on the multi-channel train. No longer do they reach their audience just via radio and TV. Today, they entice them through a multitude of channels: blogs, vlogs, social media, apps, their website, … The possibilities are endless!
For organizations, this is sometimes where the sticking point lies. Even though the world around them is evolving, business leaders tend to hold on to old communication tactics such as the paper news bulletin, a stream of useless emails or an endless amount of meetings to get their message across. Creating the exact opposite of what they intended to: an ill-informed staff.
It’s about time business leaders realize that finding new communication channels to spread companys internal news is a crucial part of taking a growing business into a prosperous future. But which communication channels are most effective? And most importantly, why?
Corporate News App
The ultimate new medium is without a doubt the app. Today, everybody and their mother, uses their mobile device to stay on top of what’s going on in the world. Often they do so via an app. Now, also organizations can benefit from having their own app. With a corporate app being out, doesn’t mean being out of touch. Whether your workers are behind their desk, on the road or in the field, they will stay informed about what’s going on at the office by receiving company internal news and other relevant information directly on their mobile devices.
Digital Signage might be the closest thing to an actual “TV channel”. Contrary to common belief, digital signage is much more than just big screens. There are even people who wrote entire books on the benefits of this (fairly) new medium. Not surprisingly, I might add. The same as news channels do, digital signage draws your staff’s attention immediately by displaying eye-catching content on every screen within your organization. The power herein lies that employees do not need to be taken away from their work to receive important information. They can just process news when they do have a second to spare: during their coffee breaks, on their way to a meeting or even the bathroom. Digital signage screens, placed in strategic places, will show all the latest and greatest on repeat, enabling your staff to pick up on internal news and be continuously reminded of it.
Most employees spend the majority of their work day behind their desks. So why not reach them exactly there? Emails are often not read or much too late. Corporate screensaver messages, however, are a great way to make employees aware of your internal communications without disturbing them, annoying them or cluttering their inboxes. Constant repetition of screensaver messages make sure staff members do not only see, but also remember important company news and information better.
What do people enjoy doing even more than reading the news? Exactly, give their opinion on it! Whether it’s by commenting or just sharing and liking news items that speak to them, it makes them feel engaged. The same goes for your staff. Because we recognize the importance of an engaged and motivated workforce, our digital signage solution, app and screensaver all have a social feature build in somehow, giving you the opportunity to personally communicate with your staff as well as provide your workers with a platform to make their voice heard.
But what if you need to reach your employees right away? – And I don’t mean within 5 minutes or whenever they feel like checking their inboxes – Push notifications are there to save the day. You can see it as your own ‘breaking news’. You know, that bold, colorful headline that pops up on top of everything else and is extremely hard not to notice? That! Important meetings that or postponed or cancelled. Or even a hurricane alert. Whenever it is crucial you reach your staff right away, you can count on pop up alerts, whether on PC, TV or mobile devices.
Before I leave you to reflect. I have one last surprise for you. You know what the best part is about all these communication channels? You do not even need to be at work to create or alter the content on them. This can be done from any location. Yes, even from the comfort of your own home while enjoying your favorite latte.
So, what are you waiting for? Take the first steps in benefiting from your own corporate news network and contact us now!