United States Government Publishing Office moves beyond print to inform staff members

In 2008, United States Government Publishing Office (GPO) was looking for a better way to inform both white- and blue collar employees, when it stumbled upon Netpresenter. Now, GPO, the office that prints and binds documents produced by and for the federal government, simultaneously reaches its 2,400 staff members through 50 wall-mounted monitors. The same content is shared via screensavers on all desktops and kiosks in production areas.

Even though GPO has been Keeping America Informed for over one and a half century, 8 years ago it was having a tough time keeping its own workers in the loop. Especially keeping blue ánd white collar staff equally well informed seemed to be a challenging task. “Despite our use of a variety of print and electronic channels, our research found it wasn’t meeting the communication needs for a large portion of our employees”, says Jeffrey Brooke, Director of Employee Communications at GPO. By displaying company news, best practices and announcements on wall-mounted monitors, desktops and kiosks, everyone now gets a day-to-day update on what’s going on at GPO.

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Motivate and inspire staff

Besides informing its staff, GPO also wants to recognize its employees for their hard work through praising messages on every screen throughout its campuses. “About 50 percent of the content focuses on employee recognition,” explains Brooke. “We also use the system to spotlight some high profile products or customers and to remind people of key events. On the day itself, Netpresenter allows for instant and timely content publishing. Quickly post photos from events, even while they are still underway proved very effective, for example during the day-long Bring Your Children to Work Day event”, Brooke adds.

This new way of communicating with staff members also proved to be successful at encouraging them to participate in events and training courses. “When we use it to inform staff of training opportunities, course enrollments typically jump 20-40 percent following Netpresenter exposure.”

Communication improved

To measure the effectiveness of its new approach to internal communication, GPO decided to conduct a survey among its staff. The results showed that 92 percent of GPO employees agreed that Netpresenter helped make communication more effective.

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About the author

Jeroen Rademakers

From Monday through Friday Jeroen Rademakers leads the PR & Communications Department. During the weekend, Jeroen likes to let loose on the drums.