The Alarm Bell is Ringing. What Are You Waiting For?

According to a study posted by FEMA, people ignoring alarm signals has become more and more of an issue the past few decades. Marissa Panigrosso, who was working on the ninety-eight floor of the South tower of the World Trade Center, when the first plane hit the North tower on 9/11, recalls the odd reaction of her colleagues when the alarm bell went off. Whilst Marissa walked towards the nearest emergency exit, others just kept talking on the phone. Some of them even went into a meeting. Sadly, all these people lost their lives that day. But why do we, against our own sound judgement, not get out of our seats when our life is at stake?

Research shows that people ignore an alarm signal for one of three reasons. Either they don’t recognize it, they don’t hear it or they just don’t take it seriously. Netpresenter makes sure your staff heads to the nearest emergency exit right away, by creating a message that simply cannot be ignored or misunderstood. Besides the blaring of an alarm, your employees will receive clear information about what’s happening and instructions about what to do. With one simple push of a button, striking alert messages will appear on every screen and device within your organization. Desktop alerts at work stations, text and push notifications on mobile devices, red flashing alerts on digital signage screens and warnings via a News and Alert App draw your staff’s attention immediately and effectively. Not sitting in your office when disaster strikes? No problem. Easily trigger an alarm and reach your employees by logging in on your mobile device.

Be prepared

When disaster hits, you just don’t have the time to start making life-saving decisions. With the use of Netpresenter’s Alert Server you can prepare all possible emergency scenarios in advance and pair these up with coinciding emergency alert messages. Just select the right scenario and instantly inform everyone. In addition, you can keep your employees on their toes by communicating your safety rules in advance. High impact repetition of emergency protocols and procedures, ensures everyone knows what to do in case of an emergency.

It’s the law

Not only can you be one step ahead, you can also be in compliance with the law. In the US the OSH-act forces organizations to have a proper alarm system in place. Increase the reach of your alarm bell by supplementing it with visual alarm signals, especially in areas with high ambient noise levels. Visual alarm signals are also highly recommended to keep staff updated during evacuations or to alert the hearing impaired. By connecting our Alert Server with the Common Alerting Protocol’s XML-feed, alerts from the Department of Homeland Security, the Department of the Interior‘s United States Geological Survey, the Department of Commerce‘s National Oceanic and Atmospheric Administration (NOAA), and state and local government agencies can also be received and easily distributed.


That organizations benefit from having a well-oiled alerting system has been proven many times in the Netherlands. The Dutch National Police uses Netpresenter technology on a regular basis to issue an AMBER Alert, the world famous child abduction alert. When a child has gone missing and the police believes the life of this child is in imminent danger, the whole country transforms into one big missing children’s poster. Within seconds a picture of the missing child, a small description and instructions on what to do are transmitted via electronic billboards, high way screens, apps, text message and e-mail. Remarkably, in a country of only 17 million inhabitants, these eye-catching AMBER Alerts successfully reach no less than 12 million citizens.

Want to know how we can give your alarm bell that little extra? Contact one of our experts.

About the author

Julie Bellinkx

For years Julie Bellinkx worked as a Manager and Social Media Manager for a well-known LA based company and now she takes this experience to reinforce our Marketing & Communications Department.