How do you reach everyone at their workspace without using email? Screensavers!

What is the first thing that pops into your head when I say the word screensavers? I bet it’s that delightfully corny 90’s program that kicked in when you weren’t using the computer. Granted, that Windows’ 3D Maze is simply unforgettable. But, what you might not know, is that the screensaver is long from being extinct. Nowadays, that good ol’ screensaver is a highly-effective corporate communication tool.

Yes, you heard right, a corporate communication tool. But how can a screensaver be beneficial to your business? Well, let me tell you.

Employees are so busy attending to their daily tasks that it can be challenging to capture their attention. Traditional business communication tools like newsletters or emails can end up buried and unopened in the inbox of many workers. That is why more and more companies are realizing the value of a corporate screensaver to communicate with their employees.

Employees more receptive to your messages

Corporate screensavers work like standard screensavers. They appear when a computer screen has been idle for a preset time. For example, when an employee is away from his or her desk or talking on the phone. Consequently, this creates an opportune time to share important messages. When the employee is in ‘downtime’ mode and therefore more receptive to your content. And best of all, it doesn’t cost you a penny. Because hey, those screens are already there, so might as well use them, right?


Changing, interactive billboards

Think of corporate screensavers as engaging, regularly changing, interactive billboards throughout your organization. A screensaver allows you to get your message across right where employees spend most of their time: behind their desks. You can repetitively communicate ‘snackable’ messages about anything and everything without cluttering up email inboxes or disrupting your workers. These messages can include pictures, videos and even hyperlinks to further information on your intranet, website or other sources.

Reach all employees across multiple locations

Of course, not all information is relevant for everyone. Janet from HR, for example, is not really interested in last quarters’ sales numbers. Nor does IT care to know the procedure for new hires. On a broader level, there is no point in announcing a new Norwegian colleague to your UK employees. Fortunately, screensaver message can be targeted to the right audience via active directory, Office 365 groups, IP ranges, etc.

Management doesn’t require an IT wizz

Another perk? Your communications team doesn’t need to consist of a bunch of computer experts to manage corporate screensavers. They can easily design or change the messages, incorporate images or videos, include web links and modify scheduling themselves.

Wouldn’t you rather make use of an idle screen, than having to look at a dull, black backdrop? Contact us now to start taking advantage of everything a corporate screensaver has to offer.

About the author

Julie Bellinkx

For years Julie Bellinkx worked as a Manager and Social Media Manager for a well-known LA based company and now she takes this experience to reinforce our Marketing & Communications Department.