Easy Publishing: Corporate Communication has never been THIS easy

Mobile devices are on the fast track to take over the world. It’s a no-brainer that mobile user experience has become massively important. With that in mind, we’ve developed a great easy publishing functionality in our app, allowing mobile users to create messages right from their smartphone or tablet and share them with their colleagues. This feature came in especially handy when I was at an event a few weeks ago. Let me tell you why.

So, during this event – a conference where guest speakers discussed the importance of a digital workplace, to be specific – I had been taking pictures throughout the presentations to act as fuel for inspiration for me and my colleagues. Suddenly, I had a brilliant idea, why not just share some of this information with everyone at the office right away? (Hey, I do work at the communication department after all)

I could email it to them, but it would be a bit of a hassle to enter all of their email addresses (even if I díd know all of them by heart). Then I remembered this new, neat little feature on our app that one of our IT guys was telling me about the other day. I pulled my phone out of my purse and opened the app. So now what?

I hit ‘add article’, scrolled through my picture gallery, selected one of the snaps I took, added a catchy caption and hit publish. Easy peasy.


Instant success

To be honest, I couldn’t help but feel a little bit excited, knowing that my picture was now visible all around the office. Not only on the app itself, but also on every TV and computer screen. Almost immediately, comments and text messages poured in – asking me how it was going and when I’d be back.

From then on, I’ve been using the easy publishing feature (aka easy publisher) practically every day. Especially the times that I’m not sitting behind my desk. For example, when I’m home and I think of something interesting to share with my co-workers and my laptop is not laying around or when I’m running through the hallways at work. I just love the flexibility it gives me! Even if I only want to reach my fellow communicators or another specific department, the easy publisher allows me to do so on the fly.

Are you as excited as I am to add new content right from your phone and share it with your colleagues? Contact one of our experts now.

About the author

Julie Bellinkx

For years Julie Bellinkx worked as a Manager and Social Media Manager for a well-known LA based company and now she takes this experience to reinforce our Marketing & Communications Department.