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Using 21000 PC screens as a highly effective communication channel

DSM creates innovative products and services enhancing people’s quality of life. In line with this, the multinational corporation has found a novel way to effectively inform its employees: ‘DSM Newscast’, using its 21,000 PC screens as a highly effective communication channel.

The system, based on Netpresenter software, ensures internal news items appear on each workstation as soon as the user logs on. The same news items appear in the form of an interactive screensaver if a workstation is idle for 10 minutes plus. The system also allows users to proactively open messages and link through to the intranet for further details.

Challenge

Inform employees worldwide timely and effectively. They were looking for a fast and effective complementary communication channel to bring internal news to employees worldwide. A new product or service cannot succeed unless their staff knows it exists.

Solution

Broadcast interactive news items on 21,000 PC screens and centrally positioned plasma screens. News is made fit for the reader: local news first, then business unit news, and finally corporate news items.

Benefits

• All employees can be informed directly.
• Number of visitors to DSM’s intranet, internet sites and blogs increased.
• DSM has taken another step towards integrated communication.

‘We were looking for a fast and effective complementary communication channel to bring internal news to our employees worldwide.’

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Jos Haastrecht Manager Digital & Corporate Communications at DSM

DSM creates innovative products and services in life sciences and materials sciences, contributing to the quality of life. DSM’s products and services are used globally in a wide range of markets and applications, supporting a healthier, more sustainable and enjoyable way of living. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrics & electronics, life protection and housing.

https://www.dsm.com

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Customer

DSM

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Industry

Industrial

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Number of employees

21.000+