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First AMBER Alert reaches millions and helps find child

Saturday Feb 14, 2009, the First Dutch AMBER Alert was issued following the disappearance of 4-year old Lorenzo in Rotterdam. The first time a whole nation, both press and 120.000 citizens, was alerted by the police through one single system and by one push of a button. Alerts went out not just via Netpresenter Digital Signage screens, screensavers, pop-ups on large screens and websites, but also via e-mail, Newsfeeds, Hyves & iGoogle pages and even Instant Messenger.

Soon after the AMBER Alert was issued, Lorenzo was found – safe and sound - in a nearby McDonalds restaurant. Employees recognized Lorenzo from a news item published on their Digital Signage screens – thanks to the national newspaper De Telegraaf and Spits for directly copying the AMBER Alert.

AMBER Alert Netherlands is The Dutch nationwide, cross media alert system for urgent missing children and child abductions (children whose life or health is assumed to be endangered). With this joint initiative of software company Netpresenter and the Netherlands Police Agency (Klpd), the whole of the Netherlands can be immediately alerted when a child goes missing or is abducted, by means of pop-ups on PCs, large advertising (Digital Signage) screens, e-mail, SMS text messages, Instant messenger, RSS newsfeeds en website Banners and Alerts (also on Hyves and iGoogle). The goal of the new system is to make use of the general public’s eyes and ears in urgent missing children cases, to help trace the child more quickly. Netpresenter has developed the AMBER Alert system and provided it free of charge to the Dutch police.

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