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DSM uses 21,000 PC screens as a highly effective communication channel

DSM creates innovative products and services contributing to the quality of life. In line with this, the multinational corporation has found an unusual way to effectively inform its employees: ‘DSM Newscast’, using the PC screens of the 21,000 work stations as a highly effective communication channel.
The system, based on Netpresenter software, ensures internal news items appear on each work station as soon as the user logs on. The same news items appear in the form of an interactive screensaver if a work station has not been used for over 10 minutes. The system also allows users to proactively open messages and link through to the intranet for further details.

DSM Newscast makes DSM the first ‘Global 1000’ company to use ‘digital signage to the desktop’ worldwide to inform its staff. Using one of the largest digital signage networks in the world.

Already, the impact of DSM Newscast has been significant. DSM is able to reach employees better and faster with internal news, diminishing the chance that staff reads DSM news online or in a newspaper before they are informed internally. Also, the number of visitors to DSM’s 200+ intranet and internet sites worldwide has increased and staff are queuing up to provide news items.

Click here to read the complete case study »

Click here to view a DSM presentation on the use of Netpresenter »

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