About AMBER Alert

AMBER Alert is the national alert system for missing children and child abduction cases. An AMBER Alert is a nationwide emergency message that is issued when the Dutch National Police fear the life of an abducted or missing child is in imminent danger. When an AMBER Alert is issued, the whole country transforms into one big missing children’s poster. A picture of the missing child is instantly visible everywhere: on TVs, highway signs, billboards and on thousands of websites. AMBER Alerts are also shared via SMSe-mailTwitterFacebook, apps and TV- and radio broadcasting, highly increasing the chances of a positive outcome.

Most successful citizen participation initiative in the Netherlands

AMBER Alert, a joint initiative of Netpresenter and the Netherlands Police Agency, currently has over 2.9 million individual participants and companies that forward the message to their employees, literally reaching millions of people in minutes. Amongst those companies are large Dutch organizations, such as the Royal Netherlands Marechaussee, public transport companies such as Connexxion, RET and the NS (Dutch National Railways) and logistics company DHL. Also, a large number of websites display an AMBER Alert automatically, allowing millions of people to gain direct access to images of the abducted or missing child.

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