About AMBER Alert

AMBER Alert is the Dutch nationwide alert system for urgent cases of missing children and child abductions, reaching millions in minutes. This system enables the police to immediately warn the Netherlands nationwide in the case of a missing or abducted child by means of PC and digital signage screens, websites, e-mail, text messages, the AMBER Alert iPhone App, Twitter and television and radio, highly increasing the chances of a positive outcome.

Most successful citizen participation initiative in the Netherlands

AMBER Alert, a joint initiative of Netpresenter and the Netherlands Police Agency, currently has over 1 million individual participants and companies that forward the message to their employees, literally reaching millions of people in minutes. Amongst those companies are large Dutch organizations, such as the Royal Netherlands Marechaussee, public transport companies such as Connexxion, RET and the NS (Dutch National Railways) and logistics company DHL. Also, a large number of websites display an AMBER Alert automatically, allowing millions of people to gain direct access to images of the abducted or missing child.